User authentication tool is a key component of the healthy social network Mait.me and other applications in the Maitreja ecosystem. The foundation of our user authentication approach is KWYTT (Know You're Talking To). This process will always be non-invasive and motivational, encouraging users to seek authentication voluntarily. Users will be positively motivated by the benefits and features available exclusively to authenticated members.

Authentication will have multiple levels, ranging from standard email verification to more trusted methods, such as KYC (Know Your Customer), which involves verification through an identity card. The highest level of authentication will primarily apply to users who wish to offer products or services. This approach aims to reduce the prevalence of fraud commonly found on sales intermediary platforms and social networks.

While we acknowledge that no system is infallible and that even “real” users can deceive, our goal with KWYTT is to enhance mutual trust among users. Authentication also plays a crucial role in online discussions; authenticated users will recognize that they are no longer entirely anonymous, which we believe can improve the quality of online communication. This feature is essential for fostering a healthy social network on Mait.me.

We are also developing a video origin verification tool, which we plan to implement in phases within our Tellmee and MAIT Play apps, and eventually extend to external partners. This tool will enable us to confirm that a particular video was posted by a specific user or creator.